William Haley at GameZone has sent word of some live auctions that should be of definite interest! They’ve assembled three mystery boxes filled with promotional swag in addition to game/gear donations from Square Enix, Capcom, and THQ.
The auctions are via eBay’s Giving Works program, which means 100% of the funds are going to the Red Cross.
Play For Japan - A Game Industry Relief Effort 
Thanks for posting this, and hopefully we can put together some additional auctions for the Play for Japan initiative. Every little bit helps!