Auction How-To

Thanks for your interest in Play For Japan, a video game industry-led effort to provide relief for victims of the recent earthquake and tsunami in Japan.

The goal of Play For Japan is to encourage journalists, developers, and publishers to list unique and exciting items on eBay — with 100 percent of the proceeds being donated to charities that support Japan’s recovery. We then promote those auctions, so gamers can bid on the items.

Info For Publishers, Developers, and Journalists

How Can I Donate?

Within 24 hours from the initial mention of Play For Japan, an overwhelming number of gracious offers have been made by some of the best developers and publishers in the industry. Many of our journalist colleagues have also pledged exciting, rare items from their personal collections.

Our research indicated that the quickest way to get these items onto eBay would be for you — publishers, developers, journalists — to publish your own auctions. Make sure to read and follow our guidelines, outlined below, before your publish your auction.

Again, we do not accept donated items directly, nor do we host or publish eBay auctions ourselves. What we do do is promote your items under the Play For Japan banner, using our strength in the gamer community to call attention to your generous gifts. All auctions that follow the guidelines outlined by Play For Japan will be promoted on the official Play For Japan blog, Twitter, Tumblr, and Facebook group.

At this time, we ask that private collectors and gaming enthusiasts who want to participate in Play For Japan be patient. We are a small team with full time jobs; we’re already doing our best to get the effort off of the ground. For now, PFJ is limited to the industry. Please check our FAQ for more info.

You can, however, set up independent eBay Giving Works auctions if you don’t want to wait! Thanks again, from the bottom of our hearts, for your generosity.

Five Simple Guidelines For Sellers

1. Item Guidelines

We appreciate that you might have a collection of PlayStation 2 games that you don’t play much anymore, and every little bit helps. However, Play For Japan is designed to drum up the most possible interest in auctions and the best way to do that is to concentrate on big-ticket items. Here are some suggestions:

– Signed games and memorabilia, particularly from well-known developers
– Expensive or rare items (e.g. PC rigs, or discontinued collectors’ editions)
– Unique opportunities (e.g. to participate in the recording of a well-known podcast)
– Elaborate video game-related arts and crafts (e.g. limited-run prints, signed illustrations, large scale embroideries)
– Please limit non-video game related items as much as possible, and select them carefully for their appeal to this audience!

Please do not auction adult items or items in questionable taste. M-rated games? Fine! Anything beyond that? Please use your best discretion.

If you have any questions about your item and would like them answered before listing it, please email and we will respond as soon as we can.

2. All Play For Japan auctions must be listed on eBay Giving Works.

EBay Giving Works is a special service eBay offers which allows those who list auctions to donate the proceeds of their sales to charity. These auctions are specially marked as charitable auctions. Play For Japan will not accept or promote any auctions which are not registered with eBay Giving Works.

3. All Play For Japan auctions must donate 100 percent of the proceeds to charities which benefit Japan’s recovery.

While eBay Giving Works allows you to select the percentage of your auction value that will be donated, Play For Japan mandates that all auctions give 100 percent of their proceeds to earthquake and tsunami relief in Japan.

Play For Japan strongly suggests that you give your proceeds to the American Red Cross, Global Giving, UNICEF, International Medical Corps, and/or Save the Children, as they are targeting Japan relief right now.

If you choose to donate to the American Red Cross, please include this text in the auction (at ARC’s request) to make sure funds are targeted toward recovery in Japan.

“Your gift to the American Red Cross will support our disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. On those rare occasions when donations exceed American Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters.”

4. All Play For Japan auctions must carry the Play For Japan header graphic and text blurb. They must also be tagged with Play For Japan in the auction header description.

All auctions must carry a Play For Japan header logo as well as the following text:

“This auction is part of the Play For Japan campaign, a video game industry initiative to raise money for earthquake and tsunami relief in Japan. To find more info on this initiative, and to learn how to participate, visit us at”

To make the image part easy, just copy and paste the following HTML and place it in your eBay listing. Be sure to place this in the HTML tab of your listing, and double-check it in a preview before posting, as eBay doesn’t allow you to edit listings after they go live.

<img src=>

Please add “Play For Japan:” as a prefix to your auction (eg: “Play For Japan: Star Wars: KOTOR Signed By BioWare”). The purpose is to make searching for PFJ-endorsed auctions easier to find.

5. All Play For Japan auctioneers must email us after the auction goes live.

You can contact us instantly at This is for two reasons:

* To make sure we include it in the official Play For Japan social media feeds. Your item will be promoted on our official blog, Twitter, Tumblr, and Facebook pages. Don’t forget to attach a photo of your item(s) with your e-mail, since it will help us promote your item even faster.

* To verify the authenticity of every Play For Japan auction. Once we verify that your auction meets the above guidelines, we’ll post about it on our blog. Then, you can add that blog link to your auction listing — so bidders know that it is an official part of the Play For Japan campaign. Use the prefix “This is a verified Play For Japan auction:” before your link.

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